Greetings.
It feels good to get back to writing ways after a week of
absence. The circumstances that kept me from swinging the pen have been dealt with
and I am back now. My only worry is that this article may not have the
patronage it needs as I will not be able to share it on usual platform namely
WhatsApp. Again, I have dealt with the reasons I am not on WhatsApp currently
and my absence on the popular social network is just a matter of choice. It is
good to take breaks from some social platforms, however inconvenient that may
be.
I happened to be looking at my social feed earlier today.
For some reason, Facebook has decided to give us an opportunity to revisit our
memories from way back by recycling our posts. Probably one of the nicest
features and one of the reasons I still find FB relevant to date.
So… What did I see? You are probably cooling down with a
Fanta or Thumbs Up as you are reading this but you might remember the time that
one drink took the market by storm. Yeah. Frozy. It was in 2016 when the drink
made its debut on the market and quickly dislodged the traditional soft drinks
as the best-selling drink. The reasons were simple, really. “Fulo” was an
affordable drink which made it relatable to many. Who doesn’t like a cheap
drink? And then there was the packaging. A nice 500 ml plastic bottle which
could easily be reused to package a good dose of thobwa. The distribution?
Well. It was as easy and straightforward as it could get. People could easily
import it from Mozambique through whichever border and supply to vendors at
their local trading center. Just like that and people from all walks of life
were able to enjoy a nice drink from or neighbor in different flavors.
For some time, I had been skeptical to take the drink. My
first time with it came when I met one Joe Wire (also known as Dr Joseph
Mkandawire or Bambo Mkandawire) who was visiting a lonely soul in Lunzu. This
was the time when we were transitioning from being medical students to being doctors.
Long boring “holiday”, that was. Joe, for some reason was feeling hot after a
long walk in the October sun and he couldn’t resist the urge to buy the two of
us “Frozy wa green”. If my memory serves me right, he did not finish his drink
and he ended up giving half of it to a kid who was passing by. For security
reasons, I will not mention what happened to mine. Long story short, I managed
to have a taste of the drink.
I was talking about what I saw on my Facebook memories feed
this morning. Pepani, but I just had to introduce the issue before talking about
the memories. I will continue digressing so that the memories can tie it all together.
Shortly after the introduction of this Mozambican drink on the market, there
were calls by the Malawi Bureau of Standards to ban it. Issues? Incorrect
labelling and unsafe quantities of citric acid in the drink. Sounds familiar,
right? Same here. Following the ban, MBS instructed all wholesalers and
retailers to declare the amount of the drink in their custody for collection
and proper disposal. Having known the trail from the manufacturer to the user,
I doubted there were any people who made such declarations and that there was a
single bottle of Frozy that was disposed through the bureau.
Following the ban, many took it to the social media to
express their anger; the first group towards the ban of the drinks and the
second towards the first group. The reason this came out for me is that there
were three people from three different professions that commented on the drinks
issue. Everyone drinks, anyway.
I will start with the programmer (or systems developer, as
he may like to identify himself). He argued that the whole ban was a joke. In
his view, MBS is not accredited on the international scene and had no say on
such a thing as a Mozambican drink. Whether that line of reasoning was right or
not should be left for another day, but to add some humor to it, he went on to
say that what the bureau had done was more like an ugly guy calling an ugly
girl ugly. Whatever that means. Hypocrisy, maybe.
Then came the other two who were in support of the ban,
first the journalist (who I am told is on his way to the bar (judiciary thing,
eti?) He came in and drummed support for the bureau of standards arguing that
the guys are the ones who have been protecting us from substandard foods all
along; and that if they said there was something wrong with the drink, then
there was something wrong. He went on to say that if we needed some soft
drinks, we could go on and buy the Fanta we had all been drinking for the past
few “centuries”. To finish off, he called on MBS to ban Manica and Impala alcohol
brands from Mozambique. We cannot be sure as to whether he was sober when
drafting the post or whether he would own it to date, but he wrote what he
wrote and somehow it made sense. We can argue as to whether MBS really protect
us this evening when ESCOM loan us back the power we deserve.
The most relevant person to comment on this happened to be a
nutritionist and ironically it happened to be the shortest of them all. In his
two sentences, he talked of how MBS was only there to protect the lives of Malawians.
He concluded by lamenting on how Malawians failed to grasp a thing or two about
something as simple as food standards.
Despite some noises (there were no demonstrations and
petitions, then), the ban remained sustained and the drink was taken off the
market. People made video clips that showed them mourning the demise of Frozy,
but that was all. Carlsberg Malawi raised the prices of soft drinks but with no
competing Mozambicans sales remained relatively stable. It was later in February,
2017 that the ban on the drink was lifted, probably following adjustments to
the labelling and citric acid content. The drink, however, did not bounce back
with the same momentum it had initially come with on the market initially. That
was probably due to the love of citric acid and other harmful chemicals in
beverages by the local Malawians.
From my memories, I brought you a story of the politics and
safety surrounding food and other products on the Malawian market. If you
follow the activities of the bureau, you could also talk about the issue of selective
application of regulations. I will not talk about that but this sort of relates
to the last article on facts and opinions. It also related to the many times
that I have used this pulpit to preach standards. Eeetu. Probably the most
lesson deficient article in recent memory, but it has its own relevance.
Looking at a couple of online articles I have learnt a few things on business,
regulation, politics and safety. I cannot share those but I will leave it to
you to figure them out.
Have a lovely weekend and for the few of you that will get
this article through whichever means, do share it with others.
From the stone age (where there is no WhatsApp), I bring you
dear reader… Frozy!